Caring for our Planet.

We are a responsible retailer and seek to reduce our carbon footprint, we are mindful of our impact on the environment. 

We understand for many of our customers contributing to a greener society now by reducing waste, pollution and adopting more environmentally approaches will help future generations.

As a local retailer we believe our contributions listed below are small but important contributions to tackling critical environmental issues facing the world today and future generations;

•  Oui brand uses swing tickets to highlight styles which have been produced using Organic and sustainable fabrics.

•  We use high quality recyclable paper/cardboard carrier bags and paper tissue paper for your purchases.

•  We only use wooden/metal hangers for our displays.

• Plastic delivery hangers, are recycled for use by a local ironing company that we support and partner with.

•  Plastic wrapping used to protect our stock during transport and delivery is made from recycled plastic, we pass this on for use in local charity shops that we support and partner with.

• We recycle our cardboard boxes.

• Our Emu foot wear is manufactured from sustainable Grade A sheepskin. 

•  A typical Emu trainer biodegrades within 6 months, a non-wool trainer takes in excess of 40 years.

A responsible and environmentally conscious attitude is firmly anchored in our daily activities. We produce with care and respect for people, animals and the environment. We select out materials according to sustainable criteria and successively convert to our products accordingly.  

We have realised something that has been close to our hearts for a long time.  The products in the Oui collection that meet a special criterion of sustainability are highlighted with the special swing hang tag, marketing their sustainable value.  Step by step we are thus approaching our goal of working as sustainably, value adding and innovatively as possible.  Every Step we take contributes to making the world a little bit better for us, our children and our grandchildren.

Sustainable & Organic Cotton.

25% of the worldwide production of textile fibres is currently based on cotton, which is about 25 Million tonnes annually – only 1% of which is organic cotton.  Our organic cotton is produced according to the guidelines of organic farming.  No toxic chemicals are used in the cultivation of the cotton, which keeps the ground water clean.  In addition, the soil is not damaged by monocultures and pest infestation are reduced.  No genetically modified seeds are used and emissions and water consumption are lower than in conventional cultivation.  The price of organic cotton is usually higher, but it offers any advantages.  It’s gentler on the skin of the wearer and by buying organic cotton you invest in water protection, clean air and better soil.  The livelihood of the farmers and fair working conditions in the cultivation, harvesting by hand and further processing of organic cotton as well as resource saving management and waste water filtering is ensured.

Recycled Cotton.

By reusing leftover material from existing cotton, the useful life of the already produced fibres can be extended and environmental resources that arise during cotton production, such as the water consumption required, can be saved.  Recycled cotton is also soft and comfortable to wear.

Oui white shirts made of sustainable organic cotton.

For our print shirts, that are mainly produced in Europe, we use organic cotton that is certified with GOTS (Global Organic Textile Standard).

A large part of Oui denim is made from sustainable and recycled cotton.

Sustainable Knit.

 The launch of our sustainable knit collection made from recycled PET (polyethylene terephthalate) bottles is another important step in the field of sustainability.  In close cooperation with our production partners in Italy, high quality must haves have been created from a feather-like wool blend quality with recycled polyester content.  In a special spinning process, collected deposit bottles are melted down and processed into a polyester thread.  The thread is then twisted with feather-light wool in the air-flow system as a wick.  This is how the yarn for our sustainable knitting series is created and is made in Italy.

 Recycled polyester fibres are produced 100% without chemical additives or harmful substances.  As plastic is the worlds number one polluter, this type of upcycling is considered particularly sustainable and environmentally friendly.  In addition, recycled polyester used as a blended fabric improves the care properties of natural fibres.  Our sustainable knitted products are therefore particularly easy care and absolutely long-lasting favourite items.

Sustainable Wool.

 Recycled or sustainable wool is obtained from sorted and cleaned fibres from pre-consumer resources, such as factory waste, and post consumer sources, such as returned garments.  The process allows the useful life of already produced fibres to be extended in an environmentally friendly way.  Most of the recycled wool is blended with polyester to make the fibres longer for the production of yarn.  New woven goods are then woven with a proportion of new raw fibres that hardly show any difference in quality characteristics compared to newly produced woollen goods.

o    Oui coats made from sustainable wool 

Our fabrics and the cooperation with high quality Italian suppliers and producers bring innovation in premium quality.  One of our main suppliers is Manteco,  they offer fabrics made of new raw materials, innovative materials made of recycled wool.  Our sustainable wool coats are made from 20% recycled wool.  Strictly controlled chemical processes and water-saving manufacturing methods reduce CO2 balance in the atmosphere. 

Oui Vegan Fur Coats.

 All our ‘Fur–Look’ coats are made from Faux Fur, we do not advocate real fur products.